Pirelli, established in 1872, is one of the world’s most recognised and respected tyre manufacturers. With a strong focus on the Consumer tyre market, Pirelli specialises exclusively in tyres for cars, motorcycles, and bicycles, making them a unique global player in the industry.
Pirelli is a leader in premium and prestige original equipment (OE) fitments, with more than 3,800 homologations (approvals) from some of the world’s top vehicle manufacturers. Each tyre is carefully developed to meet the precise specifications of individual car models – enhancing handling, performance, comfort, and overall driving pleasure.
With roots in motorsport dating back to 1907, Pirelli has a proud history of supplying tyres to some of the most demanding racing competitions. Today, Pirelli tyres are featured in over 350 motorsport championships worldwide, including Formula 1 – allowing cutting-edge racing technology to influence and improve their road tyre designs.
Pirelli continues to lead the way in the high-value tyre segment, investing heavily in innovation to support the vehicles of the future. Their portfolio includes a wide range of advanced tyre solutions, including Specialities and Super Specialities, designed for high-performance, electric, and luxury vehicles.